NotMFA is the online course equivalent of a university-level experience at your pace and at a price you can afford.

But how do you get said clients to become interested in your course? And even more so, to actually buy your course?

By providing lots of free value and resources upfront. I worked closely with Matt to develop lead magnets as well as designing his landing pages for a 7 day challenge for potential customers. Matt’s a marketer by trade, and has a lot of experience crafting this type of content, so it was really fun to design landing pages for so many solid writing resources.

I particularly wanted to showcase the value of the email challenge, so mocked out a custom “week at a glance” view highlighting the emails a potential client would receive in order to be prompted to work on their novel plan using custom coded CSS + html in code blocks.